If a trip to Target often tempts you to stock up on more than what’s on your list, help is on the way. The retailer has partnered with Shipt, an online grocery marketplace, to provide same-day delivery.
Beginning Feb. 8, customers in 18 markets across five states will be able to have food, electronics and general home goods from Target delivered by Shipt. In North Carolina, the service will be available in Asheville, Charlotte, Greensboro, Winston-Salem and the Triangle area.
“Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier,” John Mulligan, executive vice president and chief operating officer of Target, said in a statement. “Shipt’s personalized, customer-focused approach fits perfectly with our commitment to deliver a convenient, exceptional experience and we’re excited to begin offering same day service in the Southeast.”
In total, more than 9.1 million households in Alabama, Georgia, North Carolina, South Carolina and Tennessee will have access to the service. Although Shipt members normally pay $99 annually, Target customers who sign up ahead of the delivery service’s rollout will only be charged $49.
Julie Coop, spokesperson for Shipt, explained that the online marketplace allows users to choose their items using an app and to designate for them to be delivered within a specific time window. Then, Shipt employees visit the store and pick up the items, while in communication with the customers via the app. If a requested item is out of stock, the customer can make alternative arrangements with the shopper.
“When you think of grocery delivery, you think of convenience,” Coop said. “This is highly tailored personalized shopping. Our Shipt shoppers are all-stars.”
Coop noted that the partnership with Target arose after Target acquired Shipt in December for $550 million. Shipt is available in about 30 million households in more than 70 markets and plans to continue expanding nationwide, beginning with the Southeast.
“We’re in process of scaling this out across our existing footprint,” she said. “The Southeast has been big story of our success.”
Shipt will hire more than 4,000 shoppers throughout the Southeast as part of the expansion, including about 400 in the Raleigh-Durham area. In the Triangle, Shipt currently delivers for Harris Teeter, Lidl and the Triangle Wine Co.
Another delivery company, Instacart, provides same-day delivery service for customers of Costco, Food Lion, Publix and Whole Foods. Walmart also offers same-day delivery in some of its Triangle locations.
By the 2018 holiday season, Target expects to offer the service in the majority of stores and will have same-day delivery of all major product categories by the end of 2019.